Our Mission

Support for the journey inward.

You are resilient. You have a deep well of wisdom that is always available to you. And even so, you will experience difficult moments in life that cause a great deal of suffering and confusion. This is being human.

Change is an inevitable part of life, but growth is optional. You have the option to resist change or dive deeper and evolve. 

Our mission is to support you on the journey inward, so that you can go beyond yourself and make a mark on the world, returning home whenever you need.

This is why we are committed to building Mend to be effective, not addictive. We do not want to overwhelm you with content or keep you on your devices. We strive for simplicity. We aim to respect your privacy and attention so that you can do what you’re here to do: go within.

About Mend

Mend supports your journey inward through self care programs, the Mend app, multimedia content, and international retreats for breakups and beyond. We work with wellness, mindfulness, and mental health experts to develop all the training content you’ll find in our programs and within the app.

Meet the founder

Ellen Huerta is the Founder of Mend and Chair of the Board. She was the CEO from 2014 to 2022, launching Mend to over 3 million users in 210 countries and territories.

During this time she launched Mend for heartbreak and burnout and oversaw its expansion from a newsletter to the self care company it is today. 

As Mend’s CEO, she raised financing from venture capital funds Mucker Capital, Arena Ventures, Lightspeed, and Revolution. She was also a contestant and winner on Apple’s TV show Planet of the Apps, where she landed Jessica Alba as a celebrity mentor and closed a round of funding with Lightspeed.

Elle has been practicing and training in mindfulness-based practices since completing her first 8-week MBSR (Mindfulness-Based Stress Reduction) class in 2011. She’s an MBSR teacher and is also a certified Qi Gong practice leader. 

Prior to founding Mend, Elle worked at Google in San Francisco, Boston, and Tokyo. She graduated from Wellesley College, where she was cross-registered at MIT. She’s originally from Texas and now lives in Paris with her family. She is an investor and writer.

A message from the CEO

Congrats! The very fact that you’re here, reading this note, means you’ve begun doing the work to go within. We’re so honored to be part of your mending journey. It’s not something we take lightly.

Like you, I came to know Mend during a painful heartbreak back in 2018. The Mend app really supported me through that time, which is why I felt so privileged to join Mend as the Head of Content shortly after. I got to work alongside so many brilliant people who shared Mend's same mission.

That experience fueled the evolution of my own personal mission: to make the tools for self care more accessible. As the CEO at Mend, this remains my north star. My hope is that through our programs, app, blog, podcasts, and retreats you find what you need to support you as you mend.

This journey is yours, we’ll be here as a supportive guide when you need us.

With love,

Our history

October 4, 2013

Launch the beta version of the newsletter about heartbreak called Mend with curated expert-driven breakup advice and authentic stories about heartbreak


Elle builds and launches the first version of letsmend.com, which housed all of the content from our newsletter

Our popular #howimend series launches


The 10-day Heartbreak Cleanse launches, which lays the foundation for the Mend App and the heartbreak programs

Beta version of our app launches with the ability to book online 1:1 coaching


Elle moves in to MuckerLab

Valentine’s Day: Elle launched the podcast Love Is Like A Plant

Arena Ventures invests in Mend


Elle won Planet of the Apps and got mentored by Jessica Alba

$1m round with Lightspeed Capital 

NYT article “A personal trainer for heartbreak"


Apple selects the Mend app as Best of 2018 in the self-care category

Elle was featured on the App Store’s Meet the Developer

Our second podcast, On The Mend, launches

The team expands and we hire our first Head of Content, Kat Torres


Revolution, Steve Case’s fund, joins as an investor

Mend Classes launches with classes taught by guest experts

Mend Away launched with our first retreat in Barcelona

Team Mend goes fully remote!


Mend for Burnout launches, as well as the web app 

We host our second Mend Away retreat, this time in Portugal!

We all know what happened around this time... (2020-2022)



We hit 3m Menders!

1m podcast listens of Love Is Like A Plant

Remember our Head of Content, Kat? She joins as CEO and Elle becomes Chair of the Board

We launch our on-demand heartbreak program

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