It's Here: What to Expect This Breakup Season



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By Elle Huerta




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You may remember this chart we showed you right before the dreaded "Turkey Drop" and the spike in break ups that happens before the holidays. Well, we're headed for the second seasonal spike in break ups that happens after Valentine's Day and around Spring Break. It's possible Valentine's Day was a wake up call that something was off with the relationship. Or, maybe college kids want to be unattached for Spring Break. Whatever the reason, there's definitely something in the air.

The good news is that it seems we still prefer to handle break ups in person. Hopefully there won't be too many heartbreaks delivered over text, though it does provide good fodder for the popular Instagram account @textsfromyourex. According to a study by Yougov , three out of four Americans surveyed would break up in person, while the rest would break up over a phone call. Only 1 in 4 would prefer a text message break up.

The same study also took a look at the various forms of social support Americans seek after a break up, with music being a big source of support. 1 in 3 Americans listen to music for support and it's even higher (48%!) for Millennials. Throwing ourselves into our work is another important outlet for Americans (42% of Millennials throw themselves into work). 

And then, of course, there's the post-break up call, which we've probably all been on the receiving end of at least once in our lives. Who do we call? Women, mostly! According to the study, 27% call a female friend, 17% call mom, 10% call a sibling and 10% call a male friend. At the very bottom of the phone tree, unsurprisingly, is an ex/old flame at 1%. 

I have to say, to me, the in-person and phone data signals to me that as humans we still understand the gravity of break ups and how painful they can be. That's comforting. And I couldn't agree more on the music as medicine front. When does Adele's next single drop again?

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Elle Huerta

Elle is the CEO and founder of Mend.

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